What Type of Glamping Guest Do You Attract? Here’s What That Means for Your Biz

What Type of Glamping Guest Do You Attract? Here’s What That Means for Your Biz

Not all glamping guests are the same.

Some want peace and privacy.
Some want design and content.
Some want nature—but not without WiFi.

Knowing who you attract isn’t just helpful—it’s foundational. Because when you understand the kind of guest who books your space, you can:

• Design smarter
  

• Market better
  

• Price higher
  

• And serve with clarity
  

Let’s break down the most common types of glamping guests—and what their presence says about your brand, your growth opportunities, and your next move.

1. The Romantic Retreaters

Traits:

• Usually couples (weekend escapes, anniversaries, proposals)
  

• Love hot tubs, outdoor baths, cozy corners
  

• Book based on photos and reviews
  
  

If you attract them:
Double down on ambiance. Think fairy lights, fireplace moments, soft music, and packages like “romance add-ons.”

Your content should ooze vibe, not just info.

2. The Family Adventurers

Traits:

• Prioritize safety, ease, and memory-making
  

• Want space to run, play, and relax together
  

• Book for school holidays, long weekends
  

If you attract them:
Highlight multiple sleeping zones, kid-safe features, board games, and outdoor play space. Offer family-friendly packages or scavenger hunts.

They’re loyal guests—deliver well and they’ll return every year.

3. The Wellness Wanderers

Traits:

• Seeking solitude, healing, or digital detox
  

• Book solo or in pairs, often midweek
  

• Care about sustainability, design, and “vibe”
  
  

If you attract them:
Lean into quiet. Offer journals, yoga decks, teas, nature walks, and add-ons like massages or reiki. Make your site feel like a reset button.

Use words like “nourish,” “stillness,” “unplug,” and “reconnect” in your marketing.

4. The Content Creators

Traits:

• Want that one perfect photo spot
  

• Travel to experience—and to post
  

• Love design, uniqueness, and aesthetic storytelling
  
  

If you attract them:
Design with detail. Think bold colors, dreamy lighting, photo ops (swings, outdoor tubs, mirror decks). Offer influencer-friendly add-ons like late checkout or partnership rates.

Encourage tags, hashtags, and referral codes—it’s free marketing with real traction.

5. The Outdoor Enthusiasts

Traits:

• Care about location, trails, and access to nature
  

• Less focused on luxury, more on adventure
  

• Often stay multiple nights and go off-grid
  
  

If you attract them:
Highlight hiking, fishing, kayaking, and nature immersion. Keep your offering practical: gear racks, maps, waterproof storage, outdoor cooking.

Lean into rugged storytelling—but pair it with smart, simple comfort touches.

How to Use This Info to Grow Your Business

Once you know your guest type, you can:

• Refine your offer – Tailor add-ons, packages, and design to what they value
  

• Clarify your marketing – Use words and visuals that speak right to them
  

• Increase your rates – Guests who feel seen are happy to pay more
  

• Plan your next move – Want to expand? Mirror the type of stay they crave
  
  

Final Takeaway

Your guests are giving you data every single day—through what they book, what they say, and what they photograph.

Use that data to design better.
Sell smarter.
And build a brand that books itself.

You’re not just hosting guests. You’re hosting a type.
Know who they are—and watch your business grow faster.