What to Track in Your Glamping Business (Besides Bookings)

What to Track in Your Glamping Business (Besides Bookings)

Bookings are the baseline.
They tell you what came in.
But if that’s the only number you’re watching, you’re flying blind.

Because great glamping businesses aren’t just built on how many people stay—they’re built on how well your business performs behind the scenes.

Here’s what to track to make smarter decisions, increase profitability, and actually know what’s working (and what needs tweaking).

1. Repeat Guest Rate

What it tells you: Are guests coming back?

This one’s huge. Repeat guests are cheaper to market to, more likely to leave raving reviews, and typically spend more on extras.

Track how many past guests rebook, and build in follow-up emails or loyalty offers to boost the rate.

2. Review Keywords & Patterns

What it tells you: What guests notice most (good or bad)

Scan your reviews for:

• Words that keep showing up

• Consistent complaints (even small ones)

• What guests say made the biggest impact
  

Use this to refine your messaging and identify where to improve the experience.

3. Add-On Sales & Package Conversions

What it tells you: Where extra revenue is hiding

Track:

• Which add-ons are purchased most often

• Which season sees the most upsells

• What guests ask for that isn’t listed yet
  

The goal: fewer guests, more value per booking.

4. Website Traffic & Conversion

What it tells you: If your marketing is working

Look at:

• Page views vs. actual bookings

• Most-visited pages

• Drop-off points (where guests stop browsing)
  

If you have traffic but no bookings, your messaging, photos, or trust factors need work.

5. Booking Lead Time

What it tells you: When people plan (and when to market)

Are your guests booking:

• Last-minute?

• 3 months out?

• Right after a major holiday?
  

This helps you plan promotions, set dynamic pricing, and prep for seasonal spikes.

6. Maintenance & Turnover Costs

What it tells you: What it really costs to host

Track:

• Cleaning time and costs

• Supply restocking frequency

• Repairs or wear-and-tear by season
  

Better tracking = more accurate pricing = better margins.

7. Your Own Energy + Time

What it tells you: If your business is sustainable

Ask weekly:

• What felt draining?

• What gave me energy?

• What did I do that someone else could handle?
  

Burnout isn’t a metric—but the signs show up if you’re paying attention.

Final Takeaway

A fully booked calendar is great.
But a well-oiled business?
That’s what creates freedom, clarity, and long-term success.

Track what matters—so you can scale with intention, not just intuition.