What to Put on Your Glamping Website (That Airbnb Can’t Do)
What to Put on Your Glamping Website (That Airbnb Can’t Do)
If your only online presence is your Airbnb listing, here’s your wake-up call:
You don’t own that space.
You’re building your business on someone else’s land (literally and digitally).
A strong website isn’t “extra.” It’s essential. It’s how you build brand trust, capture direct bookings, and control the guest experience before they ever arrive.
Here’s exactly what to put on your glamping website—things Airbnb can’t and won’t do for you.
🛠️ 1. Your Brand Story
Airbnb gives you a description box.
Your website gives you a voice.
What to include:
Why you started this glamp-site
The intention behind your design
Your connection to the land
What you want guests to feel when they stay
✨ People book emotion, not just amenities. Tell the story Airbnb cuts short.
📸 2. Full-Width Photos + Video
Airbnb compresses and crops your images. Your website? It showcases them.
What to feature:
Full-page photo sections (interiors, exteriors, sunrise views)
Drone footage or 30-second video walk-throughs
Photo galleries organized by season, stay type, or experience
🎥 Video alone can increase bookings up to 80%. And Airbnb doesn’t let you embed it.
💬 3. Real Guest Reviews (Your Way)
On Airbnb, reviews are hidden in a scroll. On your site, they become social proof gold.
Tips:
Feature reviews on every page (not just a single tab)
Highlight emotional quotes like “we didn’t want to leave” or “this place healed me”
Include the guest type (solo traveler, couple, family)
Bonus: You can also share DMs or handwritten notes—not just platform feedback.
📅 4. Direct Booking Portal
Airbnb takes a cut. Your website gives you control + cashflow.
Set up:
Use tools like Lodgify, Hostaway, or Squarespace Booking
Embed an easy-to-use booking calendar
Offer add-ons, custom packages, and bundles
💰 Direct bookings = more revenue, fewer restrictions, and long-term business security.
🧺 5. Custom Add-Ons & Upsells
Airbnb can’t show your firewood bundles, charcuterie boards, or yoga-on-the-deck extras.
Your site can. And should.
What to offer:
Romance, wellness, or adventure packages
Local goods, experiences, or in-stay upgrades
Add-on services like early check-in or guided hikes
Guests want to personalize their stay—make it easy and profitable.
📣 6. Email Capture
The real gold? Your guest list.
With Airbnb, you never get it. With your site, you own it.
Add:
Pop-up or form for “Be the first to book our seasonal stays”
Free opt-in like a local guide, checklist, or gift
Follow-up sequence that keeps them coming back
📬 Email = repeat bookings, referrals, and launch announcements—all on your terms.
🌿 7. Your Sustainability Story
Guests care about impact—but Airbnb buries the details.
What to include:
What makes your site eco-conscious or off-grid
How you care for the land
Any partnerships with local artisans, producers, or makers
Conscious travelers want to support businesses that care. Tell them how you do.
💡 Final Takeaway
Your glamp-site website isn’t a nice-to-have—it’s your booking machine, brand voice, and safety net.
Airbnb might help you get found.
But your website is what makes people fall in love.